Root

Deep, grounded, and quietly unforgettable.

Root is a rich earthy berry matte with the pull of quiet-luxury lips. Think mulled wine, autumn dusk, and stripped-back elegance in one confident swipe. A modern shade that grounds any look.

Why you'll love it

• Up to 8-hour comfort matte wear
• Hydrating base for a soft-focus finish
• Vegan, cruelty-free, guilt-free formula
• Opaque full coverage in a single pass
• Weightless, non-drying velvet feel
• Fragrance-free and gentle on sensitive lips

Colour story

A deep-berry earthy matte that reads modern quiet-luxury by day and moody after dark. Pair with overlined lips for the cold-girl-beauty look, or blot for a soft stained-lip finish.

How to apply

1. Prep with balm, then blot excess.
2. Line the natural lip or overline slightly.
3. Apply Root from the centre outward.
4. Press lips on a tissue to blot.
5. Reapply for full opacity.
6. Set with a light dust of powder to lock in.

Formulation

Long-wear matte lipstick, made in Turkey. Vegan, cruelty-free, and produced in small batches so every bullet arrives fresh.

Just, a little

Small-batch, vegan, and made with love in Turkey. Guilt-free beauty for the woman who wants just, a little — and means every bit.